- Name: Phil Dorrell
- Position: Director/lead consultant
- Contact Number: +44(0)7733 513 723
- Biography:
Phil Dorrell has over 30 year‟s retail experience working in the UK for Safeway and Asda. He has held positions from Regional Management responsible for over £340M a year, Head of Central Operations and latterly Head of In-store Marketing for Asda. Phil‟s diverse experience gives him a clear perspective on both store operations, branding and marketing. Having helped Asda become the best value retailer in the UK he is keen to pass on his expertise to help smaller businesses grow sales profitably.
Phil is passionate about the customer experience and the need to understand their needs and deliver it consistently. A keep fit enthusiast he is never too far from a “big run” and is a huge Rugby Union fan.












