Overview


Our client needed support in restructuring the activities and accountabilities of its marketing department.
 

Approach


Working with the directorate team we were able to provide support in the following areas:

 

  • The organisational structure of the division
  • The task elements to be performed by the division
  • The establishment of a brand profile and customer value proposition
  • The establishment of on-line and off-line marketing activities and initiatives


Results


The marketing division now takes a pivotal role in determining the company's short, medium and long term business strategy and ensures that the business direction is aligned to its brand values and customer profile.