At Retail-Remedy we are often asked if we can support people making presentations to retailers in order to get their product listed. Our experience with buying teams and new product development means we are well placed to offer the guidance that sees people make a success of their product. It is however not always straight forward and each product or concept needs to be viewed in-line with the retailer’s total range. That said good lines will always find a way if presented well.
We are very proud of the work we have done with Kirsty Henshaw, owner of Worthenshaws-freedom http://www.worthenshaws-freedom.co.uk/. Kirsty had a great product that she had worked hard to develop and simply needed to understand how best to approach larger retailers. Kirsty’s appearance on Dragons’ Den was a seminal moment for Worthenshaw’s and all the tough questions we had asked Kirsty meant she was well prepared for any interrogation from the Dragons.
Dragons’ Den makes compelling TV as you see people’s hopes and dreams put up against the stark light of commercial feasibility. Often these hopes and dreams are washed away because entrepreneurs fail to seek an objective viewpoint of their product, its market and how to launch it.
Having recently engaged with another Dragons’ Den survivor we recognise the publicity that appearance on the programme can give, unfortunately the programme editor can make this either very good or very bad publicity. Making sure that you have already been exposed to the rigours of a broad spectrum of detailed questioning will ensure that even if the money is not offered ,the entrepreneur comes away with their head held high and a boatload of potential investors having seen a great performance.
We believe that we provide perfect armour from any Dragon, whether they are on the telly or in a retailers buying office, possibly as we have worked in times past with so many Dragons ourselves!
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