Retail-Remedy Ltd today confirmed that Emma Reed would be joining the team as Lead Consultant for Retail Buying and Merchandising. The role hands Emma a wide remit within the business – including, supporting a number of the businesses key clients with their UK and International Buying strategies.

The appointment, confirmed that a significant part of Emma’s role would be to ensure the continued development of Retail-Remedy’s service portfolio across all geographies. Emma Reed said: “I am delighted to be joining Retail-Remedy”…. “It is exciting to be with a company that is focused on supporting retailers deliver sustainable profit growth and enhanced consumer shopping experiences”.
James McGregor, of Retail-Remedy, said: “I am pleased to welcome Emma on board. Her extensive experience, in Buying and Merchandising, is exactly suited to our current client requirements and will help us deliver, at pace, even greater profit returns for our clients going forward”.

About Emma Reed

Emma has a wealth of buying and merchandising experience, with some of the most prestigious UK fashion retailers. Emma joined Asos.com in 2005 as part of the original buying team, taking the business from £10M per year to being the biggest UK independent online fashion retailer at over £250M. Instrumental in building their branded offer, Emma was also responsible for launching their own label fashion brand and became a member of the ASOS.com executive board. Emma brings a wealth of buying and online experience and takes pride in helping others develop their skills in buying, brand selection, product development, merchandising and negotiation.