Retail-Remedy Ltd today confirmed that Phil Dorrell has joined the team as Lead Retail Consultant for Branding and Marketing. The role hands Phil a wide remit within the business – including, supporting a number of the businesses key clients with their UK and International branding objectives.

The appointment, confirmed that a significant part of Phil’s role would be to ensure the continued development of Retail-Remedy’s service portfolio across all geographies. Phil Dorrell said: “I am delighted to be joining Retail-Remedy”…. “It is exciting to be with a company that is focused on supporting retailers deliver profit growth and enhanced consumer shopping experiences”.

James McGregor, of Retail-Remedy, said: “I am pleased to welcome Phil on board. His extensive experience, in Marketing, Branding and Retail Operations, is exactly suited to our current client requirements and will help us deliver, at pace, even greater profit returns for our clients going forward”.

About Phil Dorrell

Phil Dorrellhas over 30 years retail experience working in the UK for Safeway and Asda. Phil’s previous roles include Head of In-store Experience, Head of Marketing Operations and Head of Food Marketing Operations at Asda/ Wal-Mart.  Phil’s diverse experience gives him a clear perspective on store operations, branding and marketing. Having helped Asda become the best value retailer in the UK he is keen to pass on his expertise to help other retailers grow sales profitably.

About Retail-Remedy Ltd

Retail-Remedy Ltd specialises in operational improvement for the retail sector.  The business focuses on all elements of operational change including; Store Planning, Category Management, Branding and Marketing, retail execution, service and bespoke training. The teams exposure covers programme delivery in EMEA, NCSA, APAC and India. Visit www.retail-remedy.com.